TopCashback

SSO & Homepage Redesign

Led the end-to-end design of Single Sign-On across web and app, including account linking, onboarding and a wider redesign of the homepage and key landing pages.

📈 18–26% of sign-ups used SSO

TopCashback

Referral Page Redesign

Redesigned one of TopCashback's most valuable acquisition journeys across web and app, using behavioural insight to simplify sharing, and encourage repeat referrals.

📈 36.6% fewer rage clicks

TopCashback

Browser Extension

Leading the design for TopCashback's browser extension, from UI overhauls to increasing activations, and reducing disruption whilst users are browsing.

📈 54% fewer closures

TopCashback

TopCashback Emails

Improving high-volume newsletters and behavioural email journeys to increase engagement and overall commercial performance.

📈 48% increase in average clicks

TopCashback

Global Navigation Overhaul

Reworked TopCashback's global navigation and category structure to reduce cognitive load and create a more scalable system for users and TopCashback.

TopCashback

TopCashback App

A growing collection of iOS and Android work, showing how major product journeys were adapted to feel native and accessible across devices.

Freelance

Controlled Drugs Register

Leading the design of a secure digital drugs register for veterinary practices, replacing paper-based record keeping with clearer workflows and stronger safeguards.

Personal

Pinkbike Redesign

A personal product redesign exploring how Pinkbike's news, community and marketplace experiences could be modernised without losing their familiar identity.